More revenue from your online store. Scale profitably with paid advertising.
We help ambitious e-commerce brands grow with Meta, Google and TikTok Ads. From strategy and creatives to daily optimisation and scalable growth.
Programmes delivered for, among others
Spending more ad budget doesn't automatically mean more growth.
Most online stores hit the same patterns once serious budget goes into advertising. Not because the budget is too small, but because there is no system underneath it.
- ROAS drops as soon as you try to scale
- Creatives burn out quickly
- Campaigns are built without a clear strategy
- There is too little structured testing
- Meta, Google and TikTok operate in isolation
- Tracking gives no clear picture of what works
- Decisions are made on gut feeling instead of data
Certemendo builds an advertising system that lets you test, optimise and scale structurally.
The numbers that actually matter: revenue and profitability.
A selection of results from ongoing and completed programmes. Results differ per client, market, margin and starting point.
for an e-commerce reseller
for a footwear store
in 6 months, while CPA went down
at roughly €6,000 ad budget per month
Results from real client programmes. Figures differ per client, industry and margin and are no guarantee of future performance.
The right channels. One growth strategy.
Channels aren't managed in isolation. They complement each other within one plan for revenue and profitable growth.
Meta Ads
Facebook & Instagram advertising focused on profitable acquisition and scalability.
- Prospecting
- Retargeting
- Creative testing
- Scaling
- Catalog Ads
- Advantage+ campaigns
Google Ads
Capture existing purchase intent and maximise revenue from Google.
- Google Shopping
- Performance Max
- Search
- Brand campaigns
- Remarketing
TikTok Ads
Reach new audiences with native, creative ads and scale the content that performs.
- Creative testing
- UGC
- Prospecting
- Retargeting
- Scaling
No isolated campaigns. A complete growth system.
Analysis
We analyse your current campaigns, store, tracking, creatives, offer, margins, audience and past results.
Strategy
We define which channels, campaigns, audiences and creatives are needed to grow profitably.
Creatives
We continuously develop new advertising concepts based on data: hooks, angles, UGC, statics, product ads, offers and social proof.
Testing
New campaigns and creatives are tested structurally. No guessing what works: data decides which ads continue.
Optimisation
Campaigns are monitored continuously. Budget shifts to what actually generates revenue.
Scaling
As soon as campaigns and creatives are profitable, budget is scaled up in a controlled way.
Decisions based on data. Not on gut feeling.
We don't just look at platform ROAS, but at the whole business: revenue, margins, acquisition costs and scalability. That's how we determine how much ad budget can responsibly be deployed.
Figures from a reseller programme: 6 months of controlled scaling. Reporting is set up per client based on their own numbers.
For online stores ready for their next growth phase.
We work with a limited number of brands at a time. That's why we honestly assess upfront whether a partnership makes sense.
This is a fit for Certemendo
- You already generate revenue with your store
- You have a proven product
- You want to scale instead of stand still
- You're ready to invest seriously in advertising
- You have enough margin to run paid advertising profitably
- You understand that growth requires structural testing
This isn't a fit (yet)
- Stores without any revenue
- Dropshipping stores that launched yesterday
- Founders expecting guaranteed results within a week
- Companies with no budget to test ads
We'd rather be honest upfront than start a partnership where advertising can't do its job.
Advertising built on experience on both sides of the platform.
Experience from inside the platforms, combined with managing and scaling campaigns for e-commerce brands every day.
+6 years of platform experience
Advertising expertise across B2B and B2C, built over hundreds of campaigns.
Performance first
No vanity metrics. Revenue, acquisition cost and profitability come first.
Daily optimisation
Campaigns are actively managed, not reviewed once a month.
Creative driven
New creatives and concepts are a structural part of the strategy.
Direct contact
No account manager between you and the specialist running your campaigns.
Multi-channel
Meta, Google and TikTok are deployed together within one growth strategy.
From stalled growth to a scalable advertising system.
Real programmes from practice. Results differ per brand, market and margin. We're happy to walk through the full cases during the strategy call.
Footwear brand
Footwear · e-commerce
- Challenge
- Around €4,000 revenue per month. Tracking was unreliable, campaigns outdated and there was no scaling structure in the account.
- Strategy
- Rebuilt conversion tracking, restructured Google Ads around search intent and used Meta as the scaling engine with review ads, Trustpilot and Klarna. We also optimised the store for conversion.
- Ad budget
- ± €6,000 p/m
E-commerce reseller
E-commerce reseller
- Challenge
- Thin margins as a reseller. Every budget increase pushed CPA up, making scaling unprofitable.
- Strategy
- Rebuilt the full account structure, applied CPA caps to stay within profitable limits and focused on proven bestsellers. Budget increased step by step, under control.
- Ad budget
- €800 → €3,577 p/m
Online jewellery brand
Jewellery · e-commerce
- Challenge
- Volatile results: profitable one month, not the next. Heavy reliance on seasonal peaks and no testing or scaling structure.
- Strategy
- Separated testing and scaling campaigns, allocated budget by performance and introduced a structured testing framework with hooks, reviews and UGC. Scale winners, replace losers fast.
- Ad budget
- On request
What you can expect from working with us.
Clear agreements, short lines and a fixed rhythm where strategy, creatives and optimisation come together.
- Daily monitoring and optimisation
- Weekly performance update
- Bi-weekly strategy call
- Direct contact via WhatsApp
- New advertising concepts
- Ad copy
- Campaign build-out
- Testing roadmap
- Scaling strategy
- Clear reporting
Ready to scale your store even further?
Book a free strategy call. We'll look at where your store stands today, how your current advertising performs and where the biggest opportunities for growth are.
No obligations • No sales pitch • Straight to a specialist
More than just a name.
Because successful marketing doesn't come from guessing. It comes from testing, analysing data and improving every single day.
Standing still isn't a strategy. Improving is.